News
2010-05-21
The UN and Euro RSCG 4D Amsterdam Launch a Pan-European Initiative to Help end Poverty
"Unleash your creativity against poverty" is the theme of a Europe-wide advertising competition launched today by the United Nations Regional Information Centre in Brussels (UNRIC) and the Amsterdam office of Euro RSCG 4D
2010-05-20
Crazy About Advertising - An Interview with Marta Piñol, Managing Director at Euro RSCG Madrid
Marta Pinol speaks to Harper's Bazaar about her 'love' of her profession.
2010-05-19
Yahoo! Hires Havas and Euro RSCG 4D with Cake leading on PR, social media and experiential
Havas Sports & Entertainment and Euro RSCG 4D have been appointed by Yahoo! to handle a global football campaign in the run-up to the World Cup
2010-05-18
Havas launches new full-service digital agency for Hungary
A new full-service digital agency called Havas Digital Hungary (HDH) has been founded by the Havas group
2010-05-17
BETC Euro RSCG's Digital Offensive
The Euro RSCG network is expanding its artillery in the digital market with the launch of BETC Digital
2010-05-14
Rexona 'Dance Challenge' by Euro RSCG Hong Kong
Euro RSCG Hong Kong has launched Rexona’s biggest and most interactive digital campaign in Hong Kong to date
2010-05-11
End of the Ad Agency? Say Hello to CAI.
Rage against the machine - The story of CAI, the robot that made advertising. By Stéphane Xiberras President and ECD, BETC Euro RSCG
2010-05-06
EHS 4D Wins BBC Customer Relationship Task
The BBC has appointed EHS 4D to its roster as it looks to identify new ways of retaining a younger audience. EHS 4D will now work on a number of customer relationship marketing and eCRM projects.
2010-05-04
B2B Gets Social with IBM and Euro RSCG 4D
Euro RSCG 4D are hosting a workshop at The Cannes Lions festival with IBM focusing on the use of social within B2B marketing
2010-05-03
Gold Awards all round for Euro RSCG at Montreux
Euro RSCG again showed just how creatively a network we are by scooping no less than 6 gold awards at the International Advertising Competition ‘Golden Award of Montreux 2010’
2010-04-28
IKEA Enters U.K. Election Campaign with Website by Cake London
In an extension of Ikea’s message that it has something for everyone, Cake have created a new website based on the UK election
2010-04-24
Euro RSCG 4D was Named Leading Digital Agency in the Czech Market
Euro RSCG 4D was named leading digital agency in the Czech market, according to local trade magazine Marketing & Media.
2010-04-21
Euro RSCG 4D Amsterdam joins the United Nations Global Compact
Euro RSCG 4D Amsterdam pledges to the Global Compact’s ten principles that affect the company’s policy, strategy, culture, and daily operations.
2010-04-21
Euro RSCG San Francisco Appointed Interactive AOR for Genentech’s Tamiflu Brand
Euro RSCG San Francisco appointed AOR FOR Tamiflu and will immediatley begin work on redesigning and launching the new Tamiflu.com
2010-04-21
Havas Worldwide promotes Matt Ryan and Naomi Troni
Matt Ryan, global CMO of Euro RSCG, has risen to president of global brands and global CMO of corporate parent Havas Worldwide with Naomi Troni taking over his current role.
2010-04-19
User-Generated Content Gains Steam From Mobile
Briar Waterman, digital group creative director at EuroRSCG Chicago comments on the idea of ‘mocial’
2010-04-19
Ground 4D Scoop 8 Awards at the APMC Awards
Ground 4D picked up 8 Awards, including 2 Golds at the 2010 APMC awards. The black-tie ceremony is the Oscars of the Marketing & Promotional industry in Ireland.
2010-04-16
Will This Year’s Election Be Digital? Havas CEO David Jones Comments on the UK Election.
"The biggest difference between this election and previous ones is the power and influence of digital and social media."
2010-04-15
Havas Media appoints Kleiner as First head of Social Media
Havas Media has appointed its first UK head of social media Neil Kleiner to evangelise the medium across its agency portfolio.
2010-04-13
Euro RSCG London CEO Russ Lidstone on their ‘Lets Colour’ Campaign
Russ Lidstone sits down with Contagious magazine for an in depth chat about the new work for Dulux
2010-04-12
Cake Wins Revolution Award For Online PR
Cake has been awarded one of the digital marketing industry’s top awards for their global social media campaign around The Prince’s Rainforests Project.
2010-04-02
Disneyland ‘Laboratory of Ideas’ by BETC 4D Euro RSCG
BETC 4D Euro RSCG bring the latest Disneyland campaign to life in news, print, TV, internet, and radio.
2010-03-31
‘Are you Sociable Enough?’ asks Elie Khairallah, Creative Director Euro RSCG Arabia
All media can be described as social; it always has been and will continue to be so. Elie Khairallah talks through his thoughts on social media.
2010-03-25
Euro RSCG NY Release Latest ‘Most Interesting Man in the World’ Campaign for Dos Equis
Euro RSCG NY launches the latest installment of the ‘Most Interesting Man in the World’ campaign for Dos equis.
2010-03-25
Human Social Responsibility – Social at the Core
Francois de-Riviere, Creative Strategy Director of Euro RSCG Southeast Asia, shares some thoughts about the role of social media in the evolution of CSR.
2010-03-25
Havas Media, ‘Internet Users Have Grown to Maturity’.
Exclusively released through Stratégies, Havas Media has put out a qualitative study showing that internet users have developed a higher level of maturity than was once assumed.
2010-03-24
Google Cites Volvo as Great Digital Campaign.
Google’s dream of unlimited creative ads is nearing reality and with the help of mobile and augmented reality, online display advertising has the ability to overtake TV as the most creative advertising medium. And, Euro RSCG are leading the way.
2010-03-19
‘Advertisers Should fear Twitter and Facebook more than Regulators’
David Jones, the global chief executive of Havas Worldwide, has warned that advertisers who market their brands as socially responsible should fear "inherently negative" social media such as Twitter and Facebook more than getting ad campaigns banned by regulators.
2010-03-18
Euro RSCG Worldwide Leaders Propel NYU Students Into Social Media
Euro RSCG Worldwide announced today that two of the company’s top leaders will be teaching two online courses at New York University: Examining Social Media Networks for Brand Value and Beyond Twitter and Facebook: The Next Platform
2010-03-18
DBS moves into social media with Euro RSCG Hong Kong
DBS has launched a campaign to push its instant rewards scheme, Compass Dollars, incorporating social media as part of its promotions.
2010-03-18
Q&A: Euro RSCG’s Andrew Knott is in the hot Seat
Q&A: Andrew Knott, chief digital officer APAC at Euro RSCG, on his greatest fear and the talent he would most like to have....
2010-03-18
EHS 4D Chairman Terry Hunt Appointed as IDM President
Newly appointed IDM President Terry Hunt is to make digital skills gap a priority.
2010-03-17
Air France Music takes off with BETC Music
In association with BETC Music, BETC Euro RSCG’s musical entity, Air France will now offer exclusive podcasts, musical favourites, playlists from the “On air” selection played on board its aircraft and other music to discover online.
2010-03-15
New Global Dulux Campaign, ‘Let’s Colour Project’ by Euro RSCG London
Euro RSCG London have created a worldwide campaign taking in Brazil, France, India and the UK will transform grey spaces with colourful paint.
2010-03-12
Brands Open to web Attacks Finds Euro RSCG Biss Lancaster Research
The rise of an online ‘lynchmob mentality’ is identified in a research study of UK social media habits.
2010-03-11
Euro RSCG BETC win Grand Prix for Canal+ Campaigns
Euro RSCG BETC have won the Web Banners Grand Prix Award for their recent Canal+ work.
2010-03-04
Euro RSCG Refreshes Digital Team with Appointment of James Poulter
Euro RSCG Biss Lancaster has recruited James Poulter to head its digital offering.
2010-03-04
Euro RSCG 4D Seeks Consumer Input for Final Part of Volvo S60 Campaign
Euro RSCG 4D and Arnold Worldwide have combined to create an online campaign for Volvo’s S60 model which asks for users’ input in developing the final part of the campaign.
2010-02-25
Euro RSCG Creates Integrated Disney Campaign
Euro RSCG is launching an integrated marketing campaign for Disneyland Paris to promote its New Generation Festival, which celebrates the Disney Pixar 3D characters
2010-02-23
Euro RSCG SA Exceeds Volvo’s Expectations
4D Euro RSCG’s proactive TV commercial and interactive website - Volvo Holidays - has exceeded targets for Volvo Car South Africa.
2010-02-18
EHS 4D Win Nestlé Drinks DM Business
Nestlé has handed the direct marketing account for its drinks brands to EHS 4D after going head to head with Partners Andrews Aldridge.
2010-02-16
Euro RSCG C&O Générale de Santé Digital Account
Euro RSCG C&O led by Laurent Habib, has won the digital account for "Générale de Santé", the French private health services group.
2010-02-10
Euro RSCG Launches New Volvo Site Designed For Speed
Volvo has launched a new Web site in the U.S. that it hopes will benefit from a consumer trend: while people are spending more time online, they are visiting fewer and fewer sites.
2010-02-01
EHS Kicks Off 2010 With Name Change
EHS Brann has announced that it is renaming to EHS 4D Group, with immediate effect. The move sees the different elements of the group rebranded to align under the same banner: EHS 4D Group. .
2010-01-29
The Power of One Young World
Marian Salzman, President of Euro RSCG Worldwide PR in North America, writes an article for The Huffington Post about the power of One Young World.
2010-01-28
EHS 4D Appoints David Williams as Managing Director of Cirencester Office
EHS 4D Group, the full service direct, digital and data marketing group, has appointed David Williams as managing director of EHS 4D Cirencester, replacing Alison Hamer who is not returning from maternity leave.
2010-01-25
Euro RSCG No. 2 on the Ad Age Agency A-List
More than five years ago, Havas, the Paris-based parent of agency network Euro RSCG, announced the formation of Euro RSCG 4D, a unit to house the shop’s below-the-line digital, direct and promotion services under one roof.
2010-01-25
Euro RSCG 4D Düsseldorf Wins Regus Account
Euro RSCG 4D Düsseldorf has won workplace solutions provider Regus’ account, beating out five unnamed agencies in a competitive pitch.
2010-01-22
Euro RSCG Names Andrew Knott Regional Head of Digital
Euro RSCG Asia-Pacific has appointed former regional VP of marketing for Salesforce.com, Andrew Knott (pictured), to the newly created position of chief digital officer responsible for overseeing the agency’s digital operations across the region.
2010-01-19
Havas CEO David Jones to Keynote at MidemNet
David Jones, global CEO of Havas Worldwide and global CEO of Euro RSCG Worldwide, has been added to the line-up at MidemNet in Cannes on Jan. 24.
2010-01-13
Euro RSCG Santiago Wins Big at ACHAP Festival
Euro RSCG Santiago picked up two Silvers and three Bronze at the 10th annual ACHAP festival held earlier this week with both silvers coming for their digital work for Radio Horizonte.
2010-01-13
One Young World: Creating a Global Platform for Youth Around the World
Working with One Young World, Kate Robertson, group chairman of Euro RSCG, creating a global platform for youth around the world to voice their views about life, the universe and everything , mentored and counseled by bigwigs like Nelson Mandela, Kofi Annan, Bob Geldof, Demond Tutu, Mohammed Yunus, and the likes.
2010-01-08
Compare the Market chooses EHS Brann for data work
EHS Brann has landed the direct marketing account for the price comparison website Comparethemarket.com after a pitch against two undisclosed agencies. The process was handled by the AAR. EHS Brann will handle CRM and eCRM briefs for the company.
2010-01-07
Apple may next do for TV what it has done for the mobile phone
Craig Walmsley, Managing Director of EHS Brann’s Euro RSCG 4D Digital in the UK, writes an article for New Media Age about why Apple may next do for TV what it has done for the mobile phone
2010-01-07
Heineken USA Awards Digital Duties for Flagship Brands to Euro RSCG
Importer Heineken USA is again expanding its relationship with Havas’ Euro RSCG New York, this time handing the shop national digital duties for its flagship lager brands, Heineken and Heineken Light. Euro, which had been working with the importer’s fast-growing Dos Equis brand on both traditional and digital advertising, last year was named agency of record for the Heineken Lager and Heineken Premium Light brands following a review process involving the brewer’s roster shops, including Wieden & Kennedy, StrawberryFrog and TBWA/Chiat/Day.
2010-01-06
Euro RSCG replaces Ogilvy & Mather as AOR for Pizza Hut in Hong Kong
Pizza Hut has picked Euro RSCG Hong Kong as its agency-of-record without a pitch for its dine-in business, replacing Ogvily & Mather. Euro RSCG is tasked with overall brand management of the integrated account, including advertising, POSM and creative development for interactive and in-store.
2010-01-04
Marian Salzman: ‘Local will be the new global’
Marian Salzman travels the world spotting media trends. In this article, The top futurologist and President of Euro RSCG Worldwide PR in North America gives her predictions on how we’ll live and work in 2010.
2009-12-22
Euro RSCG 4D Joins Unilever Digital Roster
The FMGC superpower, that is Unilever, has added Euro RSCG 4D Worldwide to its line up of roster agencies. In a move by Unilever to position “its global brands further into the ever-changing digital landscape”, Unilever has consolidated its global digital marketing to incumbents Razorfish, AKQA, Lean Mean Fighting Machine and, now, Euro RSCG 4D Worldwide.
2009-12-21
Online People Power isn’t just for Christmas
New research published by Euro RSCG Biss Lancaster amongst 1200 UK social media users reveals that more than 40 per cent say they feel less inhibited online.
2009-12-15
Adweek Readers name Euro RSCG One of Top Ad Agencies and David Jones One of the Top 2 Executives of the Decade
Euro RSCG Worldwide was named one of the top three advertising agencies of the decade. Havas Worldwide and Euro RSCG Worldwide Global CEO David Jones was also named one of the top two executives of the decade, according to Adweek readers.
2009-12-10
Euro RSCG Europe Named 2009 European Communication Group of the Year
For the second time in three years, Les Agences de l’Année, a leading French trade organization for the European communication industry, has named Euro RSCG Europe “The European Communication Group of the Year” for 2009.
2009-12-09
Euro RSCG Worldwide Named Largest Global Advertising Agency for Fourth Year in a Row
Euro RSCG Worldwide has been named the largest global advertising agency for the fourth year in a row, as measured by total number of global accounts, according to the 2009 Advertising Age Global Marketers Report.
2009-12-02
Annan’s campaign gets over 10M signatories for climate talks
In by far the biggest and most broad-reaching petition in the run-up to the U.N. Climate Change Conference beginning on Monday in Copenhagen, Kofi Annan’s Tck Tck Tck campaign will surpass 10 million digital pledges of support this week.
2009-12-02
Euro RSCG Named Most Awarded Network at Epica Awards
The winners have been announced at the 2009 Epica Awards, where Euro RSCG was the most awarded network, with a total of 7 Gold winners, including the Outdoor Epica d’Or.
2009-12-01
Euro RSCG helps Carlsberg deliver best wishes
Carlsberg has unveiled its festive campaign for Christmas 2009 and New Year 2010 in Singapore, created by Euro RSCG Singapore and Osmosis Interactive. The campaign encourages users to vote through, Facebook, YouTube and by SMS for the ‘best wish’ for a perfect party.
2009-11-30
Consumers Free to Speak Their Mind Online
The anonymity of the Internet leads people to behave differently than they do face-to-face. Research from Euro RSCG Worldwide shows that nearly 43% of US Internet users feel less inhibited online, with the effect most prominent among females and users ages 25 to 54.
2009-11-25
Euro RSCG study shows Canadian moms connecting online
Canadian moms are moving online for advice, friendship and support, according to a new study conducted by Mom Central Canada in collaboration with Sharpe Blackmore Euro RSCG.
2009-11-17
Sony Quantum Code wins at 2009 Digital Media Awards
Euro RSCG Sydney won two Silvers at the 2009 Digital Media Awards, held last night in Shanghai. The agency picked up both awards for its ‘Quantum Code’ campaign for Sony, winning in the Mobile and Best Viral Marketing categories.
2009-11-16
Evian Roller Babies makes Guinness Book of Records with 45 million online views
Evian’s ‘Roller-skating Babies’ viral ad, created by BETC Euro RSCG, has been recognised by the Guinness Book of Records as the most viewed online advertisement to date.
2009-11-13
One Young World: Young people gather to save the planet
The World Economic Forum, famous for bringing together the great and the good in Davos, Switzerland, has for some time run a programme for people it modestly anoints as Young Global Leaders. But in 2010 the Davos lot (max. age: 40) will be old hat. Young would-be leaders, no older than 25, will gather on February 8th-10th in London for a “summit” called One Young World. Their purpose? Solve the world’s problems. Why? Their elders seem unable to.
2009-11-09
Euro Replaces Digitas as IBM’s Global Digital Agency
IBM is shifting global digital duties on its $1.25 billion ad account to Havas’ Euro RSCG from Publicis Groupe’s Digitas, the tech giant’s lead digital agency for more than a decade.The appointment means an expansion of Euro’s relationship with IBM, for which it has been handling e-mail marketing and relationship marketing for several years.
2009-11-06
Peugeot’s multi-tasking game gathers phone numbers
Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer and phone as part of a push to launch the Peugeot 3008 Crossover.
2009-11-06
Volvo’s S60 "Blind Preview" featured in Campaign
Euro RSCG 4D Amsterdam’s "Blind Preview" campaign for the new Volvo S60 is featured in Campaign’s The Work. The magazine writes, "Euro RSCG 4D Amsterdam and the London production company Great Guns have produced a short film to promote the new Volvo S60.
2009-11-05
Euro RSCG Wins Big at London International Awards
The winners have been announced at the 2009 London International Awards, where Euro RSCG won a total of 11 awards, including 3 Gold, 3 Silver, and 5 Bronze.
Paris’ Euro RSCG BETC 4D led the way, winning 3 Gold and 1 Silver award for its work for Evian and ECPAT.
2009-10-27
Euro RSCG Discovery Places in Top Three Data Modeling and Analytics Providers in 2009 DMA Analytics Challenge
Euro RSCG Discovery, the North American data analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide, today announced it took home second place at the 2009 DMA Challenge, sponsored by the DMA Analytics Council and CAC Group, Inc. The winners were announced during the DMA09 Conference and Exhibition, which took place October 17-22, in San Diego.
2009-10-27
Volvo launches promotion with ‘Twilight: New Moon’
Volvo is launching an international promotion around "Twilight: New Moon," developed by Euro RSCG and Arnold Worldwide.
2009-10-26
Happy birthday digital advertising!
October 27 marks the 15th anniversary of the industry’s first banner display ads, which appeared on Hotwired.com, the first commercial digital magazine on the web and the offshoot of Wired magazine. Euro RSCG New York, which at the time went by the name Messner Vetere Berger McNamee Schmetterer (MVBMS), created four of the first six banner ads ever to appear online, placing ads for clients Volvo, MCI, Club Med and 1-800-Collect.
2009-10-26
4D Prague Creates Website for ‘Tck Tck Tck: Time for Climate Justice’
By creating the website of the “Time for Climate Justice” global initiative, Euro RSCG 4D Prague strengthens its position as a regional hub for high quality demanding digital productions